The power of the social media whinge

A decent whinge has always been an effective method to get your own way but some recent issues I had with a pair of Dunlop Volley’s shows that social media takes the reach and results of a¬†whinge to a whole other level.

I recently posted a light-hearted, largely frivolousness piece outlining my disillusionment with the drastic drop in the quality of the Dunlop Volley. I also shared the link to the post on both Facebook and Twitter. The post itself wasn’t that widely read and didn’t generate that much comment so when my tweet resulted in a response from Pacific Brands I was quite surprised.

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